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Sooooo I don't knit (though I'd like to learn) and perhaps this is why the
Knitta, Please branding of the scarf producing hobby is news to me. While I admire the clever nature of the brand tagline, I'm not oblivious to the racial subtext. Is it racist? I suppose
that is the question.
Alexis over at onegrandhome.wordpress.com thinks it is. As for me, I'm on the fence. Had this been the brainchild of Dave Chappelle (
think rogue knitting vigilantes slick talking to one another) I think I'd lean towards comedy. Seeing the aged model to the left wearing the shirt though, well that's a little less funny.
Unfortunately, part of the problem with screaming racism at every turn is the appearance of non-objectivity. On the other hand, not calling a spade a spade is equally as dangerous. My truthful feelings - you make your bed, you lay in it. Black people made the phrase "Nigga, please" into a staple of hood colloquialism, seems a tad sensitive to get upset with the marketing genius who has parlayed the phrase into knitting gold.
File this under reason 1,379 to stop socializing the N word. Chuck deuces my knitta, I'm out.